With help from expert copywriter Hugh Fraser  create your competitive advantage … today

Whether B2B or B2C, the goal is the same. Make your business stand out. Make your message electric.

Highlight features or convert your features to benefits. Strengthen your offers. Look for new advantages. New ways to push your competition aside and find clear air.

It’s all about the right 9-Copywriting Strategies

1. Mastermind your USP and Brand Strategy

An absolute must. Has to be done.

Without a strong USP, the competition steals your customers or clients. And your market edge disappears. Without Brand awareness you kind of vanish.

Let’s look a bit closer at your USP [Unique Selling Proposition].

• Is it fresh?
• Is it well defined?
• Is it special? Are you a Seiko or a Rolex? A Toyota or a Lexus?
• Does it set you apart … address your customer or client needs?

If this isn’t the case, you need to take action … now.

Now, let’s look at your Brand.

• Is your Logo perfect?
• Is your tagline your promise?
• Is your website part of your Brand?
• Do your actions support your Brand?
• Is your Brand strategy compelling?

*Strong visibility

*Strong reputation

If not … act now. Use a trained copywriter to create your position of advantage in the marketplace with your USP and Brand.

2. Use an “Easy to Scan” Copy Strategy

Because without it … you’ll step back in line … maybe way back … into a line filled with invisible copy.

This is a line where—

• The full impact of your message is overlooked
• Key points are missed
• Your benefits are buried … not visible
• Even your USP and Brand can suffer
• Sales can nosedive
• You no longer occupy the catbird’s seat

SO …reawaken your message. Make it totally visible.

That way your VALUE rises. Your expertise is clear. Your benefits are easily seen.

Easy to Scan copy requires a low Reading Score, something not every copywriter can achieve

Think about this. A Reading Score of 3.8-4.8 = 73% + readability.

That’s customers or clients paying attention to your message. Reading it. Acting on it. That’s advantage you.

Many copy scores are 7 or above.

My professional copywriter promise to you—Clear copy. Readable copy.

Quick scan copy.

3. Expand your Customer Focus Strategy

Unless customers or clients feel included. They’re gone. Sand in the wind. You must talk to them. Connect with them. Talk less  about yourself or your company.

Your goal—80%+ customer focus.

4. Improve your Feature to Benefit Strategy

A magnetic action that attracts customers or clients and makes a huge difference.  With an expert copywriter—You sell statues. No, you sell collectibles. You sell face cream. No, you sell hope. You sell convertibles. No, you sell the open road.

5. Rethink your Website & SEO Strategy

Let’s craft a killer Home Page. One that creates high interest. And one that separates you from your competition. Let’s make it mobile-friendly. And let’s add SEO. Right Titles. Right descriptions. Right keywords.

6. Upgrade your Headline Strategy

Some Headlines work. Some don’t. Know the difference. Headlines will determine the fate of your message. Will it be read or not? Bad headline. Bad result. Lost advantage.

7. Retool your Offer Strategy

Write Godfather Offers that stop your competition in their tracks. Offers that drive up sales. Push you ahead. Way ahead. For sure, a savvy copywriter strategy for success.

8. Ramp up your Loyalty Strategy

Stay in contact. Present offers. Give discounts. Send emails. Send one page newsletters. Recognize your customers or clients. Always.

9. Tell Your Story

Stories connect with customers and clients. They inspire. They add insight. They deliver meaning. My sharp writing expertise will create your story in a special way.

Bring 1-9 together to form your Ultimate Strategic Plan. Your true USP.

The plan that places you in a superior position to compete. To grow your business.

And to gain competitive advantage …

The train is at the station. “Step Aboard.”

Take the ride with Hi-skill freelance Hugh Fraser M.A.

In fact, let’s get started, right now. With at least 3 strategies.

Unsure of your needs, have a question, let’s do a bit of research.

Email or take advantage of my FREE OFFER.