Use hi-skill freelance copywriter Hugh Fraser to help sell your products or services  

No question, it’s always a race to the top. Whether B2B or B2C, it never ends. But here’s the question. Do you have a strategic plan?

Is your writing and your messaging, pitch perfect? If not, let an elite copywriter make a difference.

My experience here can help you—20 years in your world.

Is your new big idea in the wings? Ready to launch? 

Build your 6-Step Success Pyramid … today

1. Mastermind your USP and Brand Strategy

An absolute must. Has to be done.

Without a strong USP, the competition steals your customers or clients. And your market edge disappears. Without Brand awareness you kind of vanish.

Let’s look a bit closer at your USP [Unique Selling Proposition].

• Is it fresh?
• Is it well defined?
• Is it special? Are you a Seiko or a Rolex?
• Does it set you apart … address your customer or client needs?

If this isn’t the case, you need to take action … now.

Now let’s look at your Brand.

• Is your Logo perfect?
• Is your tagline your promise?
• Is your website part of your Brand?
• Do your actions support your Brand?
• Is your Brand strategy compelling?

*Strong visibility

*Strong reputation

If not … act now. Use an expert copywriter to create your position of advantage in the marketplace with your USP and Brand.

2. Use an “Easy to Scan” Copy Strategy

Because without it … you’ll step back in line … maybe way back … into a line filled with invisible copy.

This is a line where—

• The full impact of your message is overlooked
• Key points are missed
• Your benefits and features are buried … not visible
• Even your USP and Brand can suffer
• Sales can nosedive
• You no longer occupy the catbird’s seat

SO …reawaken your message. Make it totally visible.

That way your VALUE rises. Fast. And your benefits are easily seen.

Easy to Scan copy requires a low Reading Score, something not every copywriter can achieve.

Think about this. A Reading Score of 3.8-4.8 = 73% + readability.

That’s customers or clients paying attention to your message. Reading it. Acting on it.

Many copy scores are 7 or above.

My professional copywriter promise to you—Clear copy. Readable copy. Quick scan copy.

3. Expand your Customer Focus Strategy

Unless customers or clients feel included. They’re gone. Sand in the wind. You must talk to them. Connect with them. Create loyalty. Not talk about yourself or your company.

Your goal—80%+ customer focus.

4. Improve your Feature to Benefit Strategy

A magnetic action that attracts customers or clients and makes a huge difference. With an adept copywriter—You sell statues. No, you sell collectibles. You sell face cream. No, you sell hope. You sell convertibles. No, you sell the open road.

5. Rethink your Website & SEO Strategy

Let’s craft a smart copywriter’s dream—a killer Home Page. One that creates high interest. And one that separates you from your competition. Let’s make it mobile-friendly. And let’s add SEO. Right Titles. Right descriptions. Right keywords. Right Headlines. Right Offers. 

6. Add a Copywriter Best Touch to your—

• Blogs
• Reports and Newsletters
• Findings and Recommendations
• Brochures and Flyers
• Speeches, Studies, and Stories
• Emails
• Story [My writing expertise will create your story in a special way]

Bring 1-6 together to reach to the top of your pyramid.

There, you occupy a superior position to compete. To grow your business. Attract new customers or clients.

Unsure of your needs, have a question, need answers?

Send me an Email. Better yet, try this FREE OFFER.